Client: Ashleigh O’Connell, Managing Director, Herts Wellness Centre
Background: The Herts Wellness Centre was set up by Ashleigh, a qualified Podiatrist and Chiropodist, in 2015. The clinic offers a full range of holistic treatments provided by highly experienced clinicians.
Brief: Ashleigh had won Most Inspiring Business Woman at the prestigious Best Business Women Awards after being shortlisted in two categories: Best New Business and Most Inspiring Business Woman and was keen to promote her success both locally and in trade publication.
Her brief to us was that she wanted not only to celebrate her nominations in the local media and promote the Herts Wellness Centre, but importantly if by telling her own tumultuous life story and subsequent success she could inspire just one woman that running her own business was achievable she would feel she had succeeded.
Type of campaign: One off three month project
Results:
- Increased interest in and new clients for The Herts Wellness Centre
- Opened opportunities for new revenue streams
- Raised Ashleigh O’Connell’s personal profile
Examples of coverage:
Interview on the Nick Coffer Show BBC 3 Counties Radio
Interview on the Edward Adoo Show BBC 3 Counties Radio
Podiatry Now
Group Discussion on homelessness on the BAFTA award winning BBC2 news show Victoria Derbyshire