Summerhouse PR is absolutely delighted to be sponsoring the Most Inspiring Business Women category at the 2018 Best Business Women Awards as well as being the official PR partner.
After working with last year’s winner Ashleigh O’Connell (see our From Homelessness to Most Inspiring Business Woman blog) we decided that ‘Most Inspiring Business Woman’ would be the perfect category for us to sponsor and judge. The closing date for award entries is 31st July 2018 and we can’t wait to start reading about all the inspiring ladies out there and their amazing business achievements.
Founded in 2015 by multi-award winning entrepreneur Debbie Gilbert, the Best Business Women Awards are now considered to be one of the UK’s most prestigious awards for business women. The awards cover a wide variety of industries through their 18 categories and recognise and reward female business talent.
The award winners will be announced by the category sponsor at the glittering awards ceremony which will be held at Tewin Bury Farm on 11th October 2018.
Summerhouse PR will be offering an exclusive Best Business Women Award PR package to all finalists to help them promote their success.
“Bridget Jones or Ab Fab? – The dark art of PR!”
This month I was proud to be asked to deliver the Business Development training at my Athena networking group. So on a snowy Tuesday lunchtime, I packed up my presentation and the Summerhouse PR roller banner and headed over to our temporary venue at the Linton House Hotel in Luton to be met by a room full of lovely ladies, that also happen to be local business leaders and entrepreneurs.
Launched in October 2005, The Athena Network® is the leading International networking, training and development business club for female executives and entrepreneurs. The networks focus is to provide members with specialist training, inspirational talks and expert advice in the form of meetings, events and programmes relevant to women in business.
Even though I have given numerous talks about PR and its value to groups such as Women of Wearables and to a delegation of Russian tech entrepreneurs organised by the team at Rutech Ventures I admit to being a bit anxious about this training session. Many of the inspiring ladies waiting to hear my pearls of wisdom had become clients and friends and I wanted to cover as many aspects of the ‘dark art of PR’ as possible.
Thankfully they all left with a list of things they could implement themselves (& our telephone number for the bits they couldn’t), some had pages of notes and even diagrams. One lady commented that she hadn’t taken so much notes at a presentation since university!
When the technology industry moves to Las Vegas!
We are extremely proud to have been working with the Consumer Technology Association, (CTA)™ for some 12 plus years and were very pleased when they asked us to once again to promote CES 2018 in the UK. We have watched the show grow and grow over the years CES 2018 hosted 3,900 companies across 232,000 net square meters and saw attendance levels of more than 170,000 visitors. Impressive!
CES attracts top global brands and thought leaders, including 65,000 senior-level executives. New attractions at CES included Smart Cities at CES, CES Sports Zone, the Artificial Intelligence Marketplace, Design & Source Showcase and the High-Tech Retailing Conference.
One of our favourite areas is Eureka Park the destination for start-ups at CES. This year it hosted more than 800 start-ups from 35 countries. We loved working with UK start-ups Metasonics, who are leading a sound revolution by taking advantage of the beam-bending properties of metamaterials, and the Teslasuit Project who announced the first full body haptic suit with motion capture and climate control at the Show. Watch the BBC’s Chris Foxx put the Teslasuit through its paces.
There were some thirty UK start-ups in the park with ten featured in the Great Britain and Northern Ireland pavilion, which was supported by the UK Department for International Trade (DIT) and sponsored by techUK, the trade association for the UK technology industry.
Alongside this, we also organise for selected journalists to attend CES in Las Vegas as guests of the CTA which makes us very popular in early October!
Traditionally the number of female journalists attending the show has been far outweighed by the boys, we’ve helped to change that.
From Homelessness to Most Inspiring Business Woman
Ashleigh O’Connell, Podiatrist, Chiropodist and MD of the Herts Wellness Centre approached Summerhouse PR asking if we could help her promote her nomination as a finalist in the categories for the Most Inspiring Business Woman and Best New Business in the Best Business Women Awards 2017.
Her brief to us was that she wanted not only to celebrate her nominations in the local media and promote the Herts Wellness Centre which she established in 2015, but importantly her main aim was that by telling her own tumultuous life story and subsequent success she could inspire just one woman that running her own business was achievable she would feel she had succeeded.
As the Awards ceremony at Tewin Bury Farm Hotel, Hertfordshire was looming we advised Ashleigh to wait until the winners were announced before we approached the local press as it was unlikely that they would print the story twice.
Up against tough competition from 9 other incredible finalists including Julianne Ponan from Creative Nature Superfoods who pitched for investment on BBC2’s Dragons’ Den the team at SHPR were thrilled that Ashleigh won the Most Inspiring Business Woman Award.
Our first stop on the promotional tour was an interview at BBC 3 Counties Radio, brimming over with camomile tea and in the calming hands of SHPR, Ashleigh talked to Nick Coffer about business, life and her Best Business Woman Award win. Early January saw Ashleigh on air again this time chatting to Edward Adoo sharing her story about how she went from being homeless to inspirational businesswoman on his Sunday night show on BBC 3 Counties.
Having overcome her on-air radio nerves Ashleigh as not daunted by an invitation to join a group discussion on homelessness and talking about her own experiences on the BAFTA award-winning BBC2 news show Victoria Derbyshire. Watch this space – Ashleigh O’Connell has more to say and Summerhouse PR will be there to help her tell her amazing story.
Technology press… Speed dating… Groucho Club… Elderflower Martinis
October means not only that the trees are starting to change colour and soon we’ll all be seeking out the biggest pumpkin we can find, but for us at Summerhouse PR it’s the start of the preshow press events for the hotly anticipated CES the following January. There are CES Unveiled events in Paris and Amsterdam but it’s all kicked off with the London UK exhibitor and media lunch held at the famous Groucho Club.
Several years ago, after London had hosted Europe’s first CES Unveiled event (organised and run by us for 3 years in a row) the Consumer Technology Association, (CTA)™ (owners of CES) asked us to come up with something new. The team at Summerhouse PR put together an exhibitor and press event which the CTA liked so much, they have rolled the format out over many of their territories.
Our much talked about lunch event introduces handpicked British tech talent exhibiting in Eureka Park to the great and the good of the UK’s tech media and influencers. Think speed dating over a delicious lunch.
Add to that briefings from Gary Shapiro, CEO & President of the CTA on what to expect from CES; future tech trends from Steve Koenig, the CTA’s Director of Research; tech start-ups have the ear of journalists that they would never normally reach; and the press material ‘that I use the whole year round’ as said one journalist – the lunch is a surefire success.
One more little boast – press coverage following the lunch has resulted in more British companies booking to go to the largest technology tradeshow in the world the following year!
By the way, you must try the Groucho Club’s Elderflower Martinis!
Russian Entrepreneurs, Eyebrows and Grannies
We know our name conjures the idea of warm, balmy days but we didn’t expect to be running a Summerhouse PR Workshop for a delegation of Russian tech entrepreneurs on what was the hottest day of the summer – even our eyebrows were perspiring!
We met Rutech Ventures founder Alina Bezuglovaon on a much cooler day at a Women of Wearables event where we were speaking on the benefits of PR. The team at Rutech Ventures asked us to be part of the first UK-Russia TechBridge Bootcamp and run a PR workshop for Russian start-ups. We covered all aspects of running a PR campaign from is your story really newsworthy to how to approach the media. The key for us is ensuring that tech companies can talk about their products in a way everyone can understand. So we use the ‘Granny marker’ to test for clarity – if your Granny can’t understand what you’re talking about then it’s time for a rethink and rewrite.
The bootcamp ran alongside London Tech Week, and was organised in partnership with the DIT UK and CIS London & Partners LLP. The nine-day programme culminated in Russian Tech Day on the 20th June, co-organised with London New Tech.