With my background in event management and PR; first for the international hotel chain Ramada Jarvis and then both ‘in-house’ at Imagination Technologies and for a technology PR agency; I really enjoy seeing a project (long or short term) come to life. Having promoted companies, from ‘big budget’ multinationals to exciting ‘shoestring’ start-ups I have considerable knowledge of what works (and what doesn’t!) and press contacts in all types of media.
Likes: Reading cookbooks, high heels & Christmas
Dislikes: Disrespect, warm wine, swimming in the UK & spiders
My career began at the BBC working on the Radio Times Magazine but the lure of international travel led me to join the publicity department of the development finance bank, CDC. After a spell of globe-trotting event managing exhibitions, I moved into the heady world of agency PR and stayed. I thrive on seeing a project through from start to finish. From the first conversation and a blank piece of paper to developing a cost-effective campaign and bringing in the results. Becoming part of a client’s team is important for me – good, honest working relationships lead to success.
Likes: Swimming in the UK both inside and out, world cinema, travel & people with a sense of humour
Dislikes: Arrogance, drizzle & rats
“We asked the team at Summerhouse PR to promote EUclaim in the UK using both traditional and social media. They are very proactive and have achieved impressive national coverage for us in what has become an extremely busy market. They have become part of the EUclaim team and are great fun to work with and importantly they get the job done.”
“Working with Summerhouse PR is a joy. The team are smart, professional and personable – always pulling together insightful events, research and commentary.”
“I have worked with Madalene Whitson for many years and have always found her to be organised, proactive, communicative and a genuine pleasure to deal with. As a CES alumni my annual expedition to Las Vegas was always made a little easier and more bearable thanks to Madalene and her uncanny ability to make the trip as smooth as possible for UK journalists.
Madalene is also a very accomplished event organiser, having helped bring CES to the UK in the shape of CES Unveiled London. As well as putting key journalists in front of CES heavyweights like Gary Shapiro, Madalene also ensured that some of the best and brightest in British tech innovation were on hand. Madalene also arranged a discussion panel at CES Unveiled London focusing on innovation and entrepreneurialism in the technology industry, for which I was one of the panelists.
Madalene has all the attributes of a great PR person, both in terms of servicing her clients and delivering what journalists need, and I would recommend her wholeheartedly to anyone.”
“I’ve worked with Madalene and Becky for many years and always found them to be exemplary PR people. Everything they organise goes smoothly, you’re kept well-informed of developments and they’re easy to get on with too. I’d highly recommend them to any company looking for PR representation in consumer technology.”
“I’ve only recently started working with Summerhouse PR over the last couple of months, but their skills, expertise and overall helpfulness is immediately evident. Madalene, in particular, and her work with the Consumer Technology Association (CTA) has been fantastic, and the team is always quick to respond and happy to help.
I look forward to working with Summerhouse more in the future!”
“Madalene and Becky are true all-stars in every sense of the word and working with them is an honor and a privilege. No detail is ever too small for their watchful eyes yet they thrive on big picture strategy, and pride themselves on making a client’s job EASY! They have been instrumental in helping us spread the good word about CES for years through their top-notch relationships with all the right journalists, especially in the technology and lifestyle realm. I simply don’t have enough time to say all of the wonderful things I’d like to about this dynamic duo!”
“I feel lucky to have worked with both Madalene and Becky they have helped take my business to the next level and have been instrumental in opening the right doors for me, I can and do highly recommend their services, not only are they exceptionally good at what they do, they are both lovely ladies who are easy to work with and in fact a pleasure to deal with, I look forward to working with them again in this year and personally I plan to be their client for the long haul… Thank-you for everything you have done for me and my business.”